Market Research Philippines

Helping companies to expand business and capture opportunities in Philippines.

Philippines Market Research

Reawakening the Philippines’ Economy

The Philippines' Development Budget Coordination Committee (DBCC) has updated the country's GDP forecast for 2021, setting the target for 6% to 7% growth following the sharp 4.2% drop in the first quarter this year.

The number is slightly higher than the Asian Development Bank's (ADB) outlook for the country at 4.5% and 5.5% in 2021 and 2022, respectively. However, the government expects to accomplish its goal by maintaining projected revenues at P2.88 trillion as economic activities gradually pick up over the medium term.

The Philippines’ Government Tactful Response

Public spending on social assistance and national infrastructure, alongside a steady COVID-19 vaccination rollout, would also play an essential role in pushing the Philippines' recovery to its track.

The investments in those three factors would snowball consumer and business confidence in putting their feet back in the field.

However, the risks of a prolonged pandemic as different COVID-19 variants enter the country still lingers to the uncertainties, both globally and domestically, posing a severe threat to the nation's growth projection.

In responding to the pandemic, the Philippines' government prioritizes addressing the disruptive impact of the pandemic on the private sector employees by setting adjustments to counter the adverse effects to support the labor market vulnerable to the condition.

The government's accommodative fiscal and monetary policy plans to assist the recovery of badly affected sectors such as agriculture and tourism to strengthen the sectors' foundation.

In addition, the ADB has also lent the country a total of USD 3.9 billion to implement programs according to the country's plan in supporting the local economic development and ease the burden of the heavily impacted labor force.

Inevitable Risks of COVID-19 Pandemic

Nevertheless, the Philippines ' growth is heavily reliant on the COVID-19 pandemic situation. The recent escalation of cases in mid-March imposed nationwide restrictive measures that once again put the country in a stalemate.

The total of people served by the new lockdown measures is rounded at over 26 million people, or equivalent to one-quarter of its population.

While the Philippines' forecast of positive growth and rebound in 2021 is visible, the country faces a multilayered challenge that stems from COVID-19 volatility.

Therefore, agile vaccination supply management is critical for the Philippines to achieve its growth projection and reawaken its economy.

Market Research Philippines assists industry players in identifying sustainable growth strategies within the Philippines's multitude of industries, providing a grip of understanding towards the opportunities and potentials beyond the surface level.

Our engagements usually range from market entry strategies, competitive benchmarking, channel model identification, market assessments, M&A, and partner due diligence--without limiting one from the other.

With substantial experience in market research, we help our clients enter and thrive in the dynamic Philippines market by leveraging an in-depth understanding of the market's characteristics, allowing us to provide a one-of-a-kind perspective and insights that are essential to your needs.

Our Expertise

Our Success Stories

Pre-Entry Business Plan Validation for a Japanese Logistics Firm in the Philippines

Developing a pre-entry business plan for a Japanese MNC entering the Philippine logistic market through a new innovative product initially.


Our Success Stories

Pre-M&A Cement Market Study

Performing pre-M&A market study for a potential acquisition of a competitor in the Philippine cement industry.

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Our Clients

Market Research Philippines Client
"We engaged these Thailand consultants to help us identify an M&A target in East and South Asia as well as the Middle East. The work they performed helped us gain an in-depth understanding of the market and competitive landscape in order to identify the best fitting target for our needs. Furthermore, we engaged them as our partners in conducting the due diligence and M&A process. We highly recommend them for any large company looking to grow, organically or inorganically, in Asia. In our view, their USP is about being methodical, smart and fact-based on outstanding customer/target intimacy leading to highly reliable results."

Executive Director

Our Client, SI Group


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