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Tourism: The Rising Industry in the Philippines

By Market Research Philippines | Posted July 27, 2018


Over the last 10 years, tourism industry in the Philippines has grown by leaps and bounds. The country welcomed around 7.1 million international visitors in 2018, compared to only 3 million foreign arrivals in 2009. Furthermore, foreign tourist arrivals rose 7.6% in the first quarter of 2019 to 2.2 million, hitting another record-high-number of foreign tourists for the entire year.

Source: pexels

Department of Tourism Secretary, Bernadette Romulo-Puyat stated that arrivals throughout January to March 2019 exceeded the 2.05 million number in the same period last year. Foreign arrivals increased 11.1% to 714,309 in March alone, according to Department of Tourism. South Korea remained the top source of foreign tourists to the Philippines, followed by China, United States, Japan, and Australia.

Tourism roadmap 2022

Department of Tourism launched the Philippine National Tourism Plan (NTDP), as provided by Republic Act 9593 or Tourism Act, aiming to realize 12 million tourists arrivals as well as generate P3.9 trillion revenue, contributing a gross value added of P2.4 trillion to the country’s gross domestic product (GDP) and employing 6.5 million people by 2022. Some programs are prioritized in this plan, including developing adequate infrastructure, facilitating travel, providing safety and security, and developing tourism areas.

NTDP is also facilitated by the constructions and opening of new airports in 2018 by the government, such as Mactan-Cebu International Airport and the Bohol-Panglao International airport, which can accommodate 12.5 million and 3 million annual passengers respectively. Moreover, the government is currently building some new airports, including a new terminal at Clark International Airport, Bicol International Airport in Legazpi, as well as the expansion plans for Manila, Davao, Iloilo, Kalibo, Puerto Princesa, and Laguindingan airports.

Tourism Enterprise Zones

Philippines’ Tourism Act also provided the establishment of Tourism Enterprise Zones (TEZ), developed land in the country to become an integrated tourism complexes and designated as such by the Tourism Infrastructure and Enterprise Zone Authority (TIEZA). Infrastructure utilities, along with tourism-sector enterprises such as accommodation, MICE, theme park and other leisure facilities, become the vital components of TEZs in the Philippines.

Source: pexels

TIEZA signed agreements with several partnership agreements with its private sector partners for the development and operation of various tourism enterprise projects. Amorita Resort in Bohol as well as Aton Land & Leisure Zone and Magikland Cultural Zone in Silay are designated as TEZs according to the agreement.

Amorita Resort is located in Panglao, Bohol, and is currently expanding to provide 97 rooms and villas with another pool and restaurant. While Aton Land & Leisure Zone in Silay City is a 13-hectare area comprises a theme park, lifestyle complex, as well as commercial complex. There are also several Silay heritage sites of the past agricultural revolution in the project houses of the Magikland CUltural Zone.

TIEZA is also planning to develop Bucas Grande in Siargao as a Flagship Tourism Enterprise Zone (FTEZ), a joint initiative of the Department of Tourism and TIEZA, seeking to develop areas in the country with viable tourism potential. Some of the best tourism attractions in the Philippines, such as the Sohoton Bay, are located in Bucas Grande FTEZ with 167.7 hectare area. Adding to that, TIEZA also designated a registered tourism enterprise (RTE), named ACQ-Solomonic Builders Corp.’s Kingdome Stadium. The project is set to be the biggest dome in Asia, located within the Kingdom Global City TEZ.





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